Food app

Banchmarking

Analysis of existing delivery apps to understand common patterns and gaps.

Mapping the user journey helped identify key friction points.
Focus was placed on simplifying decision-making and improving clarity at each step.

Early exploration of layout, structure and key interactions.

Visual direction focused on warmth, simplicity and everyday usage.

Final interface focused on clarity, speed and minimal interaction cost.
Key actions are always visible, reducing friction during ordering.