Food app
Mobile food delivery concept
A concept for a mobile food-delivery experience focused on helping users browse the menu, understand dishes and move from discovery to checkout through a clear, consistent flow.
Concept & challenge
The project explores a complete food-ordering journey: browsing categories, evaluating dishes, adding items to the cart and placing an order. The goal was to create a visually expressive interface without making the core actions harder to find.
Benchmarking
I compared how established food-delivery products organise categories, product cards, promotions and checkout. The focus was not on copying individual screens, but on identifying familiar patterns that reduce effort while browsing a large menu.
Key direction: keep navigation and ordering patterns familiar, then use typography, colour and imagery to give the concept its own visual identity.
Customer Journey Map
The journey map covers the flow from opening the app to receiving an order. It helped connect user expectations, friction points and design responses across discovery, product selection, cart and checkout.
| Stage | Enter | Main | Category & search | Add to cart | Cart & checkout | Delivery & waiting | Order delivered |
|---|---|---|---|---|---|---|---|
| Expectations | Quickly understand what the service offers. | Easily browse the available menu. | Find a suitable dish without unnecessary effort. | Add the selected item and see the current order state. | Review the order and complete checkout quickly. | Understand when the order will arrive. | Receive the correct order in good condition. |
| Problems | The value of the service and the next action may be unclear. | A large menu can make navigation feel overwhelming. | Weak filters and unclear cards slow down comparison. | Users may not notice whether an item was added. | Hidden costs or too many fields create uncertainty. | Poor status feedback makes waiting stressful. | There may be no obvious way to report a problem. |
| Emotion | 🙂 | 🙂 | 😐 | 🙂 | 😕 | 😐 | 😊 |
| Design response | Show the offer, location and primary action immediately. | Use clear categories and familiar bottom navigation. | Add search, filters and scannable product information. | Provide instant visual cart feedback and quantity controls. | Keep the summary visible and reduce the number of decisions. | Show a clear delivery status and expected arrival time. | Confirm delivery and provide access to support. |
The main design priorities were clear menu navigation, understandable product information, visible cart feedback and a checkout flow with as few uncertain steps as possible.
Wireframes
Wireframes define the core mobile journey before visual styling: menu discovery, category browsing, product evaluation and checkout. At this stage the focus was information hierarchy, navigation and the placement of primary actions.
The wireframes established a consistent bottom navigation, scannable product cards and a clear transition from choosing a dish to confirming the order.
Visual direction
The moodboard combines warm food photography with high-contrast editorial typography and a restrained orange accent. The direction is expressive enough to feel memorable while keeping product information and actions easy to scan.
Final interface
The final screens apply the visual direction to the complete ordering flow. The interface uses expressive imagery and typography while keeping categories, product details, cart state and checkout actions consistent across the experience.
Concept outcome
The project resulted in a coherent mobile flow covering discovery, product selection and ordering. As a concept, it demonstrates the complete design process rather than validated business impact.